Product / Web Designer
Led the design and development of the Elemental Raiders website, GFAL s first game launch, introducing its Play AND Earn approach to blockchain gaming.
The website served not only as the brand s primary marketing channel, but also as the exclusive platform for downloading the game on PC and Mac. I translated the supplied logo into a cohesive visual identity and built a responsive, production-ready site in WordPress to support both storytelling and user acquisition.
Key Contributions
- Developed the brand identity system based on the existing logo
- Designed a responsive website from scratch, balancing marketing and functionality
- Structured clear download flows for different platforms
- Communicated the Play AND Earn value proposition through content hierarchy and visual design
- Built and launched the site independently in WordPress
Tools
Figma, Adobe Creative Suite, WordPress
