Product Designer
Led the end-to-end design of GFAL’s Web3-enabled marketplace, enabling gamers to buy and sell in-game assets through crypto wallet integration.
As the sole designer, I owned UX strategy, UI execution, and system design, collaborating closely with front-end and back-end engineers to ship a production-ready platform.
Key Contributions
- Designed complete buyer and seller journeys, including crypto wallet connection and transaction flows
- Built a user dashboard for inventory, transaction tracking, and asset management
- Created a scalable design system using atomic design principles
- Simplified complex blockchain interactions into intuitive, low-friction experiences
Tools
Figma, Adobe Creative Suite
Additional GFAL Marketplace functionality is demonstrated in this video.
